It is widely believed that everyone is no more than six degrees away from anyone else in the world, including Kevin Bacon. Also called the “Human Web,” the theory goes that we’re only one step away from each person we know, two steps away from the people they know and, at most, six steps away from everyone on Earth.
How quaint. Who needs six degrees in the age of social media? Connections are only a click away. Today, you need only two degrees. Maybe three.
Sure, social media and blogs give us instant platforms. The most important and mundane information is often available in seconds. We can get news, opinions and answers to any question in less time it takes to ask.
We have instant one-to-one access to each other. But how deep are those relationships? Truth is, social media brings us closer together but also drives us further apart. We reveal everything without ever really speaking. We talk at each other much more than we talk with each other. We comment more than we communicate. And in 140 characters or less.
Of course, social media is an essential tool, especially in the business of communications. But social media cannot replace the human connection; it cannot be our only form of communication.
Constantly connecting is essential; not just through social media or e-mail, but by writing notes, making calls, having meetings and attending events. A little human touch in our relationships is essential! At Krupp Kommunications (K2), the award-winning public relations agency I founded nearly 15 years ago, we call these valued relationships “Konnections.”
The reach of social media has spread far and wide right from rural to urban areas where even villagers are now becoming familiar with facebook, twitter and instagram. Yes, connection can be established only through communication as it is the first step for acquaintance and familiarity between two different individuals. Buying instagram likes might seem like a good method but the entire stratosphere of digitization needs to be considered as a whole.
So how deep do your Konnections go? Hugs or “I wouldn’t know them if I bumped into them on the street?” “Followers” and “friends” are just names on a mailing list. The rise of social media and the fall of degrees of separation have placed a premium on the QUALITY of our Konnections, not just the number.
Real Konnections lay the foundation for future deals. Real Konnections get your next pitch listened to immediately while everyone else waits for a reply.
Those who grew up without social media, playing “Six Degrees of Separation,” have a real advantage. Eye contact deteriorated when we started relying on e-mail, texts, tweets and comments. We may communicate using social media, but our Konnections are what get us where we need to go.